Shaping the future of products, one idea at a time.

I help product and innovation teams validate business ideas through structured experiments and the support of artificial intelligence.
My work reduces uncertainty, delivers evidence, and accelerates smarter
decision-making.

Things We’ve Built Together

A selection of projects I’ve co-designed with amazing teams, founders, and users. From early ideas to real-world experiments, each one reflects shared effort and focused learning.

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How I Help You Bring Ideas to Life

I bring the tools, methods, and experience — you bring the vision.
Together, we turn ideas into testable, meaningful solutions.

Validation

I help reduce risk by designing the right experiments to test your assumptions quickly and clearly.

Strategy

I align product decisions with your business goals and user needs — so you don’t just build fast, but build smart.

Research

Together, we involve real users early to uncover insights that guide what to build, why, and how.

Explore

Whether it’s a prototype, landing page, or concierge test, I help you choose the right tool for your hypothesis.

What I Bring to the Table

Whether you're validating a new business idea or designing a product from scratch, I support you at every key stage — with clarity and intention.

Product Design for Real Impact

I design intuitive experiences — from flows and wireframes to high-fidelity prototypes — always shaped by real needs.

Lean Validation & Experiment Design

I guide you in testing ideas early using the right experiment for your challenge, minimizing waste and maximizing learning.

Strategy-Driven Discovery Workshops

Together, we map assumptions, align on goals, and co-create a clear direction for your product or service.

How I Work

Every project is different, but my approach is always collaborative and focused on learning.Here’s how we move from idea to insight — together.

Discover & Align

We explore your vision, users, and context to set a strong foundation.

Define & Prioritize

We map assumptions, define hypotheses, and align on what matters most.

Design & Experiment

I build the right test — a prototype, landing page, or something simpler — to validate what matters.

Learn & Iterate

We review insights and adjust together, making smart decisions based on real evidence.

Stories from the Field

Real words from teammates, founders, and collaborators I’ve partnered with to design, test, and build meaningful solutions.

It's great working with Carlos, at @Kmbal A.C. He brings sharp ideas and practical solutions that really help us focus on what our users need. I highly recommend working with him!

Dina Fajardo
Co-Founder, Kmbal .

Carlos is a professional in what he does, and he always delivers what he promises. He is attentive to the expectations of his clients and looks for ways to offer them valuable proposals. He is always looking for ways to do his work better and always seeks to be up to date on issues such as technologies, methods, and methodologies of how to do things.
He is an excellent collaborator who knows how to build a team, who builds trust and is a person with whom it is very easy to interact.

Orlando Valencia
Senior Innovation Advisor, CEMEX CENTRAL