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Process
Persona Canvas
Ideation
Prototyping
Experimentation
Team Alignment
To ensure all stakeholders were aligned and focused on a common goal, I facilitated several virtual sessions . These sessions were crucial, I guided the team through structured discussions where they shared their expectations and goals. My primary role was to help them converge on a unified vision for the project, ensuring that everyone was on the same page and moving forward together. Below is a visual summary of the insights gathered from these sessions, organized into key clusters.
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Persona Canvas
Background
Laura moved abroad 5 years ago for work reasons.
Lives in another country, more than 2000 km away from her parents.
Her parents, both in their 60s, are independent but starting to experience minor health issues.
She has a close relationship with her parents, but the time zone difference complicates communication.
Goals
She wants to ensure that her parents maintain their independence and well-being while she is far away.
She desires a way to be involved in their care without disrupting her work routine.
Concerns
She feels powerless in emergencies due to the distance.
Her parents are not familiar with many current technologies, making it difficult to implement digital solutions.
Behaviors
She uses digital apps and tools to manage her personal and professional life.
She is creative and seeks practical, easy-to-implement solutions.
Ideation
During the ideation phase, I guided the team through a collaborative storyboard exercise to explore and visualize our solution from the user's perspective. We focused on Laura, a key user persona, and mapped out her journey from experiencing a problem to discovering our solution, Nool. Although the team was already inclined toward developing an app, this decision wasn’t backed by user data. Given the constraints of time and budget, I used this exercise to emphasize the need for more than just an app; we also had to consider creating a supportive ecosystem, building user awareness, and driving engagement. This workshop was pivotal in aligning the stakeholders' understanding of the broader requirements needed to ensure Nool's success.
Laura lives far from her aging parents and constantly worries about their well-being. She struggles to keep up with their health needs due to the distance.
Overwhelmed by the complexity and lack of integration in current solutions, Laura feels lost and unsure about how to effectively care for her parents.
Laura discovers Nool, a simple, all-in-one solution designed to help her care for her parents remotely.
With Nool, Laura easily sets up medication reminders and schedules appointments, ensuring her parents receive timely care without hassle.
Nool allows Laura to monitor her parents' health in real-time and communicate effortlessly, no matter where she is.
With Nool, Laura can now care for her parents with confidence and peace of mind, knowing they are always supported.
Wireframes
